What it’s all about
The Signature Broker Series is an immersive, step-by-step program built to walk licensed real estate professionals through what it actually takes to plan, set up, build, and launch a real estate brokerage that sponsors agents.
It’s designed to help you move from “I think I want to open a brokerage” to “I have a real model, structure, and operational plan I can execute,” using resources plus workbooks and worksheets to design a brokerage that aligns with your goals, strengths, and expertise.
Who it’s for
Real Estate Agents + their admin
Team leaders + their assistant
Designated supervisors + their admin
Individual brokers + their assistant, admin and/or business partner
What the course covers (curriculum snapshot)
You’ll work through the major components of launching and running a brokerage, including:
Brokerage vision planning
Value proposition + core values
Brokerage models + legal structures
Costs, fee models, + a growth plan
Policies, procedures, + E&O insurance
Technology stack + operations
Marketing, branding, + advertising
HR, staffing, + onboarding/offboarding
Education, training, + compliance (plus a graduation module)
What someone can expect to gain (real-world takeaways)
Because the program is structured around the actual “moving parts” of brokerage ownership, participants can expect to leave with:
Clarity and confidence in the brokerage model they’re building
The course is explicitly positioned to help participants walk away feeling extremely confident and better able to navigate the real-world complexities of being the broker agents rely on for support, training, and success.
A sustainable brokerage foundation (not just a vague idea)
You’ll cover how to build a sustainable model and strong operational foundation, instead of improvising your way into expensive problems later.
A decision framework for structure, responsibility, and risk
Expect focused learning around brokerage models, legal structures, and the responsibilities that come with being the designated broker, so you understand what you’re signing up for before you’re in the hot seat.
A “numbers + fees” plan that matches reality
You’ll work through costs, fee models, and growth planning so your brokerage economics make sense on paper before you try to make them work in public.
Operations + systems you can actually run
You’ll map out policies/procedures, E&O considerations, and a technology stack to support daily operations, agent support, and scalability.
A brokerage-ready go-to-market approach
Marketing, branding, and advertising are included, so you’re not launching with a logo and vibes.
A staffing + agent lifecycle plan
HR, staffing, and onboarding/offboarding are covered so you can recruit, support, and retain people without chaos becoming your company culture.
A training + compliance roadmap
The program addresses education/training/compliance, which is the unglamorous part that keeps brokerages from getting cooked by preventable mistakes.